By offering your customers, subscribers, or employees access to secure, global Wi-Fi in 200+ countries and territories via Pareteum’s Wi-Fi SmartConnect app or SDK, you’ll be able to determine where and when they’re connecting based on the SSIDs their devices encounter. This includes geographic location information, such as latitude and longitude; street address; venue type; site name; and more.
Pareteum’s location intelligence and SSID insights are accessible with Pareteum’s Wi-Fi SmartConnect dashboards. These dashboards make it easy for you to efficiently identify affiliate and affinity marketing opportunities, send push notifications based on location and other variables, improve overall customer lifetime value, and more.
They can also be used to understand customer, subscriber, or employee usage globally, as well as their data consumption behavior. For instance, you’ll be able to identify whether there are opportunities to improve their connection experiences, how many of them connect to Wi-Fi hotspots when prompted, etc.
This data, which is crowdsourced from the Pareteum app or SDK (depending on the deployment), comes via near real-time or historical data feeds. Moreover, it’s completely anonymized, with no personally identifiable information (PII) captured, and available in either JSON format or as .csv files.