Wing Mobile, a New York-based developer-led start-up likes to aim high.
Its mission is to provide better service than major mobile carriers while giving customers significant cost savings .
It refunds customers for any data which remains unused at the end of a billing cycle, an offer which has led to rave reviews on Wing’s website.
So how did a small start-up with no mobile network quickly launch a disruptive mobile brand capable of competing against the major carriers?
The answer: Pareteum’s Experience Cloud platform.
Pareteum Experience Cloud enabled Wing Mobile to offer customers global mobile service defined by simplicity and fairness.
Streamlined self-service and software-based automation capped with an appealing user interface put their customers in control of the experience.
With Pareteum Experience Cloud, communications service providers can quickly capture new markets outside of their network footprint or launch new brands with no upfront investment.
Experience Cloud runs on Pareteum’s Smart Network, offering secure mobile connectivity between cellular and dense Wi-Fi in over 200 countries worldwide so customers don’t have to worry about costly roaming fees.
What were the Challenges?
Launch and Disrupt
Bring a fresh new consumer brand to market in the saturated mobile sector
Sell The Experience
Focus on service innovation and improved customer experience for competitive differentiation
Get To Market Fast
Ensure a rapid and high-impact launch while minimizing up-front investment
Pareteum gives Wing Mobile a single point of control and management for its subscribers and its service offering.
Wing can choose from a broad selection of API-driven communications products that continually increase the quality, value and competitive strength of its mobile service.
Pareteum Experience Cloud enables communications services providers to create the experiences they want to deliver from one cloud platform and one global network.
What were the Results?
Successful disruptive entry into the crowded U.S. mobile market
High levels of brand engagement and loyalty from customers since day one
Industry first: Refund for unused data in customer accounts at the end of a billing cycle
Tell Us What You Need
Tell us about the experience you want to deliver and we’ll show you how we can make it happen.