For brands that want to drive successful customer engagement, location is one of the most powerful contextual data layers available. The reason is simple: Location-based engagement guarantees relevance to the recipient.
Bart Weijermars is Pareteum’s chief strategy officer. He joined Pareteum through the acquisition of Artilium, which closed in October 2018. A former mobile operator chief executive, Bart explains here how the market opportunity for Pareteum is unfolding and why the company is perfectly poised to successfully address it. You were...
We are building an ecosystem with the Pareteum Experience Cloud at its heart, enabling a broad range of companies with assets of their own to use our platform for the exchange and realization of value.
While our customers decide on their approaches, their target markets, and the products and services they want to launch, we provide core capabilities and guidance; the ‘enablement’ which allows our customers to execute on their own unique strategies and business models.
Mobile brands that focus on providing a certain type of experience, or targeting a particular type of customer with a tailored offering, are well placed to win the battle for customer affection.
The process of digital transformation which mobile operators have now embraced is one through which they are looking to harness the benefits of platforms and partnerships.
By keeping customers connected, brands are also keeping connected to their customers. If they then add the ability to determine location, an entirely new world of contextual customer engagement opens up where core products and services, as well as curated benefits, can have a great deal more meaning.
What makes the Pareteum Smart Networkᵀᴹ smart? It takes data gathered from devices and uses machine learning to transform intelligence into actionable insight. It tells us things we didn't previously know, and it empowers our customers to build rich, contextually aware end user experiences.
Smart cities are going to become huge central repositories for a wealth of rich and varied data which, crucially, will be made available to anyone who wants to see what they can do with it. They will empower citizens and local organizations to innovate and improve their surroundings.
When MVNOs first appeared, they had to overcome significant technology barriers to enter the market. Today those barriers are being torn down. Platforms like the Pareteum Experience Cloudᵀᴹ, which combines all the elements required to power a differentiated MVNO experience, are changing the game.