How NFT Creators Can Improve Brand Loyalty
Over the past few months, the popularity of non-fungible tokens (NFT) has exploded. Indeed, it seems like every other day we’re greeted with a spate new collections or a brand new NFT marketplace platform. Even celebrities are getting involved. Newly retired NFL quarterback Tom Brady, for instance, launched Autograph.io back in July 2021. Meanwhile, Ozzy Osbourne, the “Godfather of Heavy Metal,” launched a collection of NFTs titled CryptoBatz, which is slated to be minted in February 2022.
In any case, competition in the NFT space is clearly heating up, and NFT creators and artists are in desperate need of ways to differentiate their collections. Take the Bored Ape Yacht Club (BAYC), for example. As one of the most influential NFT creators, they have forged a number of lucrative commercial partnerships with iconic brands ranging from Adidas to The Hundreds. In addition, owners of the BAYC’s distinctive “Ape” NFTs are treated as members of the eponymous “club.” This membership comes with a host of benefits, like access to BAYC’s exclusive Discord channel, the ability to purchase items from BAYC’s exclusive line of merchandise, and commercial usage rights to their Apes (meaning owners can make and sell apparel using the IP of their BAYC NFTs).
In short, NFT creators are becoming brands. And, as brands, they are doing what they can to remain competitive. They are launching loyalty programs, building communities, and crafting unique fan experiences to generate continued interest in their designs.
So, how can Pareteum help?
Three Ways NFT Creators Can Improve Brand Loyalty with Pareteum
1. Launch a Mobile / Cellular Brand
Launching a mobile brand is one of the fastest, easiest, and most affordable ways for companies to expand their services and maximize customer lifetime value. Walmart, for instance, offers Family Mobile, which leverages the T-Mobile network to provide nationwide prepaid wireless services to tens of thousands of Americans.
Indeed, by becoming a Mobile Virtual Network Operator (MVNO), NFT creators can use their brand recognition to convert community members into subscribers. Not only will this enable them to create entirely new and dependable streams of revenue, but it will also give them a new way to foster lasting relationships with fans and investors alike.
To learn more mobile virtual network operators (MVNO), read this!
2. Unlimited Access to Global Wi-Fi
With Pareteum’s Incenti-Fi Global Wi-Fi Vouchers, NFT creators will be able to offer investors and community members complimentary, VPN-secured global Wi-Fi in over 200 countries and territories. This includes access to millions of community hotspots, millions of local businesses and restaurants, tens of thousands of hotels and hospitality venues — even inflight Wi-Fi on dozens of leading airlines!
Pareteum’s vouchers are acquired electronically and can be distributed via an app, email, website, or as hardcopies. Incenti-Fi may also be distributed as an entitlement, loyalty, or subscription program by leveraging the Wi-Fi SmartConnect SDK.
What is more, it can also be paired with Veri-Fi, Pareteum’s fully anonymized location intelligence solution. By understanding what brands or services investors and community members engage with, Veri-Fi can help NFT creators identify affiliate and affinity marketing opportunities.
Here is how it works. Once the Pareteum Wi-Fi SmartConnect app has been installed on a user’s device, it monitors the Wi-Fi hotspots they encounter and sends anonymized information to the Pareteum SmartConnect cloud. NFT creators can then monitor which brands and services customers like best by identifying the Wi-Fi SSIDs they most frequently encounter. This data, which is GDPR compliant, provides high-level accuracy both indoors and outdoors.
To learn more about the Pareteum Wi-Fi solution, keep reading!
3. SMS and Voice Messaging for Investor Engagement and Community Outreach
Finally, the Pareteum SMS and Voice messaging solutions make it easy for NFT creators to engage with their community in real-time. This is especially helpful for promoting new collections, generating interest in events, announcing new benefits, and fielding questions and queries from community members. Indeed, SMS short codes can be included in digital, print, audio, and video formats to enable direct communication between communities and NFT creators.
In addition, Pareteum’s SMS and Voice messaging solutions can be used bolster digital security. For instance, SMS is a great option for two-factor authentication (2FA) and multi-factor authentication (MFA). It can also be used to alert customers when suspicious activity is detected on their accounts. As such, NFT creators can use it to create secure digital platforms for their communities.
To learn how two-way text messaging can personalize customer relationships, read this article!
Pareteum is an experienced provider of Communications Platform-as-a-Service solutions. We empower enterprises, communications service providers, internet service providers, mobile operators, full MVNOs, light MVNOs, early-stage innovators, developers, IoT (Internet of Things), and telecommunications infrastructure providers with the freedom and control to create, deliver, and scale innovative communications experiences.
The Pareteum platform connects people and devices around the world using the secure, ubiquitous, and highly scalable solution to deliver data, voice, video, SMS / text messaging, media, and content enablement.
To learn about Pareteum, set up a meeting!