Pareteum Messaging | SMS Engagement That Gets Results
SMS Quick Hitters:
- Product Name: Pareteum Messaging
- Product Suite: Engagement
- Sectors: Service Providers, Enterprise, Loyalty, etc.
Pareteum’s Experience Cloud Messaging Solution offers programmable B2B and B2C messaging across a wide range of mobile and social channels with global reach and simple API integration.
What is SMS?
Let’s begin with the basics. SMS, or Short Message Service, is the oldest and most widely adopted text messaging technology. It uses standardized communication protocols to enable mobile devices to exchange short messages via cellular networks.
Why Should Businesses be Leveraging SMS?
Recently, we listed eight ways SMS can improve your business — from promotional marketing, to appointment reminders, to field service management, and more. Yet, no matter how you deploy SMS, the critical data point is this: texts messages boast a 98 percent open rate! What’s more, they average three-to-six times more engagement than other marketing campaigns.
This means, whether you need to send a password reminder to someone that uses your web-based platform; whether you’d like to remind your customers that they have an outstanding payment; or whether you’d like to do something as simple as send updated store hours to your clients, there’s no more efficient way than SMS.
What is Pareteum Messaging?
Pareteum’s Experience Cloud Messaging solution is a programmable, multi-channel application-to-person (A2P) messaging offering. This means it enables organizations and businesses of all sorts to deliver messages to clients, consumers, and employees across multiple channels. These include SMS, email, voice, and other over-the-top (OTT) messaging services.
How do clients interact with the service?
The Pareteum Messaging solution is immediately accessible via the Pareteum customer portal, which facilitates the creation and management of SMS campaigns, channel configuration, and the establishment of cascading fallback options. All of this comes standard — right out of the box, with no installation required.
The service includes real-time delivery analysis, which tracks the progress of each message. If delivery is unsuccessful, then pre-programmed fallback options enable the automated conversion of messages to different formats and platforms (I.e. from SMS to email), thus improving delivery rates.
Moreover, we offer an API that will enable you to trigger SMS campaigns directly from your own Customer Relationship Management (CRM) system.
Which features are most popular with clients?
The most popular aspect of the platform is simply that SMS boasts high open rates. Now, this isn’t a feature per se, yet, the Pareteum solution enables businesses to boost these delivery rates even further via cascading fallback options and delivery confirmation.
Aside from this, other popular features include the platform’s A2P, P2P, and 2-way messaging functionalities and its 15-language voice messaging capabilities.
Key benefits of the Pareteum Messaging Solution:
The Pareteum Messaging solution offers:
- A Customer Portal
- Programmable APIs
- Delivery Confirmations
- Number Lookup Services
- Home Location Registry
- Automated Opt-in/Opt-out
- Tier 1 A2P Provider
- Reduced Operational Costs
- Carrier-grade SMSC
- And more!