While our customers decide on their approaches, their target markets, and the products and services they want to launch, we provide core capabilities and guidance; the ‘enablement’ which allows our customers to execute on their own unique strategies and business models.
Mobile brands that focus on providing a certain type of experience, or targeting a particular type of customer with a tailored offering, are well placed to win the battle for customer affection.
The process of digital transformation which mobile operators have now embraced is one through which they are looking to harness the benefits of platforms and partnerships.
By keeping customers connected, brands are also keeping connected to their customers. If they then add the ability to determine location, an entirely new world of contextual customer engagement opens up where core products and services, as well as curated benefits, can have a great deal more meaning.
Smart cities are going to become huge central repositories for a wealth of rich and varied data which, crucially, will be made available to anyone who wants to see what they can do with it. They will empower citizens and local organizations to innovate and improve their surroundings.
When MVNOs first appeared, they had to overcome significant technology barriers to enter the market. Today those barriers are being torn down. Platforms like the Pareteum Experience Cloudᵀᴹ, which combines all the elements required to power a differentiated MVNO experience, are changing the game.
As the DaaS model for the provision of connected devices takes hold, resellers and vendors are looking for additional services which they can bundle with the device to add value to the offering, differentiate from the competition and reduce churn among enterprise customers. The need for a communications platform to support these services and experiences is clear.