Marketing organizations are always looking for fresh ways to grow their company’s customer base and reach existing customers with new products and promotions. However, it’s a noisy world out there. In order to be heard businesses must come up with promotions and incentives that: Capture their customers’ attention, Spur them...
It may be said that businesses are engaged chiefly in the eternal pursuit of advantage for the purpose of generating revenue. Whether by the development of some superior product or service, the acquisition of seasoned talent, the economizing of a particular operational process, or the broadening or narrowing of market segmentation, companies seek leverage wherever...
Building a rewards program is hard work. It doesn’t matter if you head up a Fortune 500 company with hundreds, if not thousands, of retail locations all around the world, or a boutique travel firm with a few dozen high profile clients – delivering an offering that is both widely appealing to your clientele...
The Pareteum Wi-Fi SmartConnect solution delivers access to the world’s largest Wi-Fi footprint. This means connectivity in over 60,000 hotels, nearly 5,000 aircraft, nearly 700 airports, and tens of millions of business and leisure venues all over the world.
According to new research from McKinsey, CSPs which rode out the last downturn most effectively were, at all times, focused on taking decisive and “high-impact actions” which secured their success.
For brands that want to drive successful customer engagement, location is one of the most powerful contextual data layers available. The reason is simple: Location-based engagement guarantees relevance to the recipient.
While our customers decide on their approaches, their target markets, and the products and services they want to launch, we provide core capabilities and guidance; the ‘enablement’ which allows our customers to execute on their own unique strategies and business models.
Mobile brands that focus on providing a certain type of experience, or targeting a particular type of customer with a tailored offering, are well placed to win the battle for customer affection.
What makes the Pareteum Smart Networkᵀᴹ smart? It takes data gathered from devices and uses machine learning to transform intelligence into actionable insight. It tells us things we didn't previously know, and it empowers our customers to build rich, contextually aware end user experiences.
Smart cities are going to become huge central repositories for a wealth of rich and varied data which, crucially, will be made available to anyone who wants to see what they can do with it. They will empower citizens and local organizations to innovate and improve their surroundings.