For brands that want to drive successful customer engagement, location is one of the most powerful contextual data layers available. The reason is simple: Location-based engagement guarantees relevance to the recipient.
While our customers decide on their approaches, their target markets, and the products and services they want to launch, we provide core capabilities and guidance; the ‘enablement’ which allows our customers to execute on their own unique strategies and business models.
Mobile brands that focus on providing a certain type of experience, or targeting a particular type of customer with a tailored offering, are well placed to win the battle for customer affection.
What makes the Pareteum Smart Networkᵀᴹ smart? It takes data gathered from devices and uses machine learning to transform intelligence into actionable insight. It tells us things we didn't previously know, and it empowers our customers to build rich, contextually aware end user experiences.
Smart cities are going to become huge central repositories for a wealth of rich and varied data which, crucially, will be made available to anyone who wants to see what they can do with it. They will empower citizens and local organizations to innovate and improve their surroundings.
When MVNOs first appeared, they had to overcome significant technology barriers to enter the market. Today those barriers are being torn down. Platforms like the Pareteum Experience Cloudᵀᴹ, which combines all the elements required to power a differentiated MVNO experience, are changing the game.
What this software patent lacks in a snappy title (‘Apparatus and Method for Steering Wireless Network Connections Based Upon Quality Assessments’) it more than makes up for in positive impact on the customer experience.